Rod Ammon

Rod Ammon

Rod Ammon
President/Executive Producer
Stonehouse Media Incorporated
Rod Ammon, President of Stonehouse Media Incorporated, has over 25 years of experience in television, film, interactive media, and digital and online marketing. He specializes in working with businesses, government agencies, and professional associations to transition their online properties from purely informational one-way billboards to multidirectional interactive tools that engage the target audience to accomplish organizational goals like member involvement, revenue generation, and training delivery. Mr. Ammon believes that whether it’s a web site, a video, an interactive experience, or a print piece, it must serve the organization’s mission and move the audience to action.
Mr. Ammon has served as Executive Producer for numerous award-winning high definition video and interactive productions.  Many of these productions focus on training, law enforcement, emergency response, and crisis management in a wide variety of fields — emergency services, legal, sustainable agriculture, and printing to name a few. As Executive Producer for these projects, Mr. Ammon is responsible for strategic vision, creative direction, technology consulting, project budgeting, outreach and public relations, and distribution planning.
In addition, Mr. Ammon has developed a specialty in online marketing, including web site SEO, use of social media to drive traffic, and integrated digital, print, and video marketing programs. His approach is data-driven, grounded in goal-setting, tracking and reporting user behaviors, and measurement of call to action responses. Online marketing efforts like e-mail blasts and polling are always tied to metrics. Mr. Ammon is past president of the Philadelphia Direct Marketing Association (PDMA), who brought him into the organization for his expertise in digital direct marketing.
Mr. Ammon brings this focus and his expertise to bear on any project, regardless of industry.  His positive attitude and commitment to the work allows him to push through parochial boundaries, resolve territorial issues, and surmount resistance to change.
Mr. Ammon’s Executive Producer credits include: (Client: International Association of Arson Investigators)
ResponderSafety.Com and The Responder Safety Learning Network (Client: The Cumberland Valley Volunteer Firemen’s Association)
The Fire Hero Learning Network (Client: The National Fallen Firefighters Foundation)
“interFIRE VR” (Clients: Bureau of Alcohol, Tobacco and Firearms; American Re-Insurance; United States Fire Administration; National Fire Protection Association) and
“Postblast VRT” (Client: Bureau of Alcohol, Tobacco, Firearms, and Explosives)
“Threat Assessment in Schools” (Clients: United States Secret Service, U.S. Department of Education”
“Forward Edge” (Clients: United States Secret Service; International Association of Chiefs of Police)
“Forward Edge 2” (Clients: United States Secret Service)
“Bomb Threat Response: An Interactive Planning Tool for Schools” (Clients: Bureau of Alcohol, Tobacco, Firearms and Explosives; Office of Safe and Drug Free Schools, United States Department of Education) and
“Explosives Disposal Safety” (Client: Bureau of Alcohol, Tobacco and Firearms)
“Partnering to Combat Electronic Crime” (Client: United States Secret Service)
“Teens & Technology” (Client: Sarnoff Corporation)
“Effective Analytical Environments” (Client: Sarnoff Corporation)
“Walk-Through Metal Detector Screener Assessment” (Client: Transportation Security Administration/Federal Aviation Administration)
“Tutor: Pathways to Clarity” (Client: Avecia/Arch Chemical)

Professional Background
Mr. Ammon began his career as a commercial photographer and photo editor.  He then moved to radio and television, working in both pre-production and as on-air talent.  His radio work included two years with public broadcasting hosting regional “Morning Edition” segments while gathering and preparing news, then acting as a voice-over announcer on public television.  He moved into the corporate arena for Pitney Bowes in sales and marketing.  From 1989-1994, Mr. Ammon was the Vice President of Sales and then Director of Marketing and Sales for Videosmith Incorporated, a television post-production facility with locations in Philadelphia, PA and Princeton, N.J.
In 1995, Mr. Ammon founded Stonehouse Media Incorporated with his partner, James Paulus.  Stonehouse Media, based in Lambertville, NJ, distinguishes itself as one of the premier East Coast facilities for television and interactive production.  Under Mr. Ammon’s leadership, Stonehouse Media was one of the first in the region to become a cross-platform networked facility, implementing emerging compression, conversion, and delivery technologies to bring virtual reality, motion, and sound to interactive media.  As the Internet matured, Stonehouse Media expanded into interactive and web design, winning multiple awards for its productions and the trust of clients in both the public and private sectors.
Today, Mr. Ammon develops multi-faceted projects that take advantage of all converging media.  His experience in the web implementation of the computer-based training concept has made him in demand by Fortune 500 companies, non-profit organizations, and branches of the federal government.  He has worked with the Bureau of Alcohol, Tobacco, Firearms and Explosives, (under the U.S. Department of the Treasury and the U.S. Department of Justice) The United States Secret Service (U.S. Department of Homeland Security), the U.S. Department of Education, and the Federal Aviation Administration (U.S. Department of Transportation / Transportation Security Administration and U.S. Department of Homeland Security).
As a technology expert and executive producer of training projects, Mr. Ammon has presented to many professional organizations, including:

The International Association of Chiefs of Police (IACP)
The International Association of Special Investigation Units (IASIU)
International Association of Bomb Technicians and Investigators (IABTI)
American Medical Writers Association
International Society for Blood Transfusion

Mr. Ammon’s work has culminated in a proven track record for delivering multi-faceted promotional, training, and educational projects.
Videographer Award – “Advanced Explosives Disposal Safety”

Telly Award -“Dual Mission”

Telly Award -“Teens and Technology”

Axiem Award -Interactive Government Media  “Partnering to Combat Electronic Crime”

Axiem Award -Electronic Media “Effective Workplaces”

Axiem Award -Interactive Government Media “InterFIRE VR”

OMNI Award -Intermedia Educational Award “InterFIRE VR”

OMNI Award -Intermedia Interactive Government Award “InterFIRE VR”
B.S. Communications, Minor in Business Administration, Northern Michigan University.